Amelia Knowland

I'm a copywriter with over 15 years of experience in advertising and branding. My clients vary from punchy household names to quirky independent brands. 

From cut-through-the-crap product descriptions to blue-sky thought pieces, I use the right words to get brands noticed in the right way. 

Faro Home website copy

Artisanal Homeware & Homewear. We are two sisters, living in India and UK, straddling the cultural bridge between our mother-land and home-land and together we are FARO. We inspire people to embrace design, colour and print in their homes while investing in our love of India and our commitment to ethical manufacturing and supporting the vitality of our artisan communities. Our ambition is exuberance; sustainable, colourful luxury that brings joy to your life.

Boden product copy Childrenswear Summer 2022

Get Mini adventurers set for seaside expeditions in this rash vest. The detailed scuba-diver print on the front and back is complete with oxygen tanks and essential breathing apparatus – notice how it contrasts with the bright red stand-up collar and long sleeves. A quarter-zip at the neck means fuss-free pulling on, while stretchy and easy-dry fabric makes it super-comfortable. Now, is shipwreck exploring or bodyboarding on the cards?

Faro Home - Blog Summer 2022

FINDING INSPIRATION IN A DROUGHT. With the garden looking thirsty, the earth scorched, the cost-of-living soaring, and tempers (ever so slightly!) frayed by the long school summer holidays, it’s perhaps not the easiest time to find inspiration. I’m always looking for new ways to inject creativity, colour and energy into our products and our business and, as we’ve found this summer, inspiration can be found anywhere – sometimes where we least expect it. Often, the natural world is our muse – but how to find inspiration in a drie

Faro Home - Blog Spring 2022

TRAVEL THROUGH INTERIORS. It’s official: travel is back on the menu. After a couple of years of either no travel at all, or travel marred by tedious PCRs and pre-departure forms, getting abroad is now easier, more accessible and – quite frankly – less stressful. What a total joy it is to explore new places and revisit those that we already held dear. I was lucky enough to spend last week working from the mountains in France with a work trip to Paris tagged-on at the end for some aesthetic and culinary inspiration, bien

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Phone: 07887 563779